Apple is running a new privacy-focused ad for the iPhone, with the tagline, “Some things shouldn’t be shared.” The one-minute advertisement opens on a transport, with a person declaring to all his kindred travelers that he perused eight sites for separate from legal counselors that day…

He turns and rehashes this noisily to help travelers at the back of the transport.

A lady in a cinema (recall those?) shares her login with the outsider before her, and there’s an office trade where two ladies talk about the way that they love cooperating yet disdain working with a person sitting between them.

The advertisement shows up on Apple’s YouTube channel as Facebook and others grumble about new protection highlights in iOS 14 intended to restrict or square promotion following.

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