After Sony affirmed they wouldn’t be at E3 2020. While the ESA didn’t make reference to Sony by name in its announcement, the association says there will be new encounters, accomplices, and programming at the current year’s occasion.
Here’s the statement in full below:
“E3 is a signature event celebrating the video game industry and showcasing the people, brands and innovations redefining entertainment loved by billions of people around the world. E3 2020 will be an exciting, high-energy show featuring new experiences, partners, exhibitor spaces, activations, and programming that will entertain new and veteran attendees alike. Exhibitor interest in our new activations is gaining the attention of brands that view E3 as a key opportunity to connect with video game fans worldwide.”
E3 2020 will be held at the Los Angeles Convention Center from June 9 to June 11, but Sony will not be present at the show for the second year in a row. In a statement to IGN, Sony said:
“After thorough evaluation SIE has decided not to participate in E3 2020. We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year. We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans.”
Sony will go to other game shows this year, including the Taipei Game Show where the organization is holding some sort of PlayStation fan understanding. Sony used to hold a PlayStation fan show called the PlayStation Experience however hasn’t facilitated a show in North America since 2017.